How to increase Europe’s competitiveness in the new global economy

The achievements and benefits of the European Union are too easily forgotten in the public debate. 

It is here that you find the highest incomes per capita, lowest levels of poverty and corruption, and the countries where trust in government is the highest. 

It’s the world’s second-largest single market, but this does not come at the expense of cultural or linguistic autonomy at the national level. 

The union’s joint budget also allows money to flow from richer to poorer regions and freedom of movement means Europeans can study, work, do business or retire wherever it suits them.

Yet on several important indicators, the lights in Brussels have been flashing red for some time. 

Europe’s economic growth has been trailing the US for decades, productivity growth has fallen behind its peers, and the EU today accounts for 18% of global GDP compared to 27% in 1995. Its share of global industrial value has also fallen from 27% to 16% over the same period.

There are two areas that should stand out for policymakers as potential leverage points to increase Europe’s competitiveness: investing in technology and skills, and advancing the energy transition.

Investing in technology and skills

European investment in AI lags other regions, even when it comes to dedicated spending by governments. 

As a proportion of GDP, Saudi Arabia is in the global lead. In the EU, it is countries such as Luxembourg and Slovenia that dedicate significant proportions of public investment to AI, followed closely by Germany, France and Italy.

The private investment gap is even wider, with European investors generally more risk-averse. 

This can be at least partly attributed to slow progress on completing the capital markets union. Stepping up efforts here would bring the full depth and breadth of the European single market to the pool of investments flowing into emerging technologies.

While Europe is home to some of the most powerful computers in the world, including LUMI in Finland and Leonardo in Italy, Europe still accounts for the smallest share of the world’s top 500 computers. 

Things can change quickly in the computing race and targeted investments pay off.

The EU has fewer STEM graduates, including computer science, engineers and AI-specific professionals, compared to countries like the US and India, which lead the pack in absolute numbers. 

When it comes to education, Germany’s Bosch Centre for AI, the Max Planck Institute for Informatics and Finland’s European Laboratory for Learning and Intelligent Systems are examples of centres of excellence, but on a global scale, the best-ranked research departments in AI and computer science are in the US or China.

The impact of these lower investment levels, lower availability of skilled professionals as well as fewer top research institutions is reflected in lower numbers of AI start-ups and unicorns, patents and academic citations.

Capitalising on the AI rush will be key

There are some positive signs that EU capitals are hearing the alarm. In France, for example, €7 billion has been announced for tech investments, funds to be redirected via institutional investors to innovation and tech start-ups. 

It is examples like this, scaled across Europe, that could help close the investment gap with the US.

At the same time, the EU is spearheading AI regulation based on a risk-based approach aimed at limiting harm to citizens and aiming to foster international alignment on AI regulation, which would help create a more even global playing field for AI development. 

The effort to minimise risks is important but not at the expense of high rates of innovation — otherwise, Europe will be left with the gold standard in regulation but none of the capital that might come from the AI rush.

Regulatory sandboxes have already proven to facilitate firm financing and market entry and increase speed-to-market by reducing administrative and transaction costs. 

This approach could be further applied to AI technology development across the EU. In addition, the narrative on AI in Europe could be refocused on the potential benefits in areas such as health care or manufacturing, together with clearer guidance on targeted support for impacted groups and reskilling and upskilling programmes.

Advancing the energy transition

Last year’s energy price crisis made it clear to all — from households in Germany to glass factories in Italy and steelworks in Sweden — how vulnerable Europe’s energy market is. It also became clear that without a stable and cost-competitive supply of energy, European competitiveness becomes elusive.

While prices have fallen since, electricity prices in Germany are up to three times higher than in the US and double the prices in France and Poland. 

The REPowerEU plan aims to accelerate decarbonisation, improve electrification and increase storage capacity, but progress on net-zero technologies will be crucial to securing long-term competitiveness.

European offshore wind kick-started the global industry, but today the IEA shows that current and planned manufacturing of wind, solar and battery technologies in Europe lags significantly behind China. 

According to the Energy Transition Index, China leads the way in both physical infrastructure and investments in renewables as a percentage of GDP.

For electrolysers and heat pumps, Europe remains in the lead and European electrolyser manufacturers have committed to a tenfold increase in production by 2025 to help boost clean hydrogen supply. 

However, value chain issues linked to new regulations on traceability make access to input materials more difficult and questions about the extent of available public financing in Europe put progress at risk.

Eye-catching initiatives a silver lining

A few eye-catching European initiatives offer a silver lining, including green steel production at a circular plant in northern Sweden that could improve energy efficiency and decarbonise the industry. 

This is made possible by stable access to electricity and hydropower and includes a hydrogen storage facility, the first of its kind, which will be key for value chain decarbonisation. 

The latest edition of the European Innovation Scoreboard also finds that the gap in innovation between the EU and top performers such as South Korea, Canada and the US is closing.

Through strategic partnerships, the EU aims to secure needed critical raw materials, help to develop critical infrastructure in developing countries and collaborate on research and innovation. 

However, progress on securing new partnerships has been slow and discussions sometimes complex, including with resource-rich countries in Africa. Additional efforts to provide mutually beneficial agreements should be prioritised to build lasting partnerships.

Europe has shown it can react to crises

Financing for decarbonisation has reached unprecedented levels through mechanisms such as the European Green Deal but finding ways to de-risk private investments flowing into emerging climate tech is another important puzzle to solve. 

The Net-Zero Industry Act targets several technologies for stepped-up development based on their contribution to decarbonisation and competitiveness.

Levers at the EU’s disposal include accelerating permitting procedures, the use of subsidies, coordinated private funding, and setting targets for public procurement. 

The question is how fast national governments can pick up the reins on implementation. As industrial policy resurfaces in Brussels and member states, let’s also recall that short-term remedies, in the form of subsidies and other protectionist measures, cannot reverse weak productivity.

Europe has shown a surprising capacity to react to urgent crises and come out stronger. 

How Europe now deals with this period of structural change in the global economy will determine whether future generations of Europeans can enjoy prosperous, productive and creative lives.

Mirek Dušek serves as Managing Director, and Marushia Gislén is Community Lead at the World Economic Forum.

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