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Doran joined AJ Bell in 2017 and led the launch of the investments business within the group, then developed the D2C proposition, including Dodl – AJ Bell’s investment app.

Prior to AJ Bell, he worked at KBL European Private Bankers as group head of strategy and research and as chief investment officer at Brown Shipley.

Chira Barua, CEO of Scottish Widows and CEO of insurance, pensions and investments at Lloyds Banking Group, said the creation of the role is about bringing focus to the firm’s investment strategy.

“We have been putting lots of energy into bringing more choice for consumers – including ready-made investments and the exchange-traded funds quicklist – and Kevin’s experience of delivering disruptive D2C investment capability will help us keep momentum as we continue to innovate,” he said.

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Doran added: “After six years of working with my friends at AJ Bell, it is exciting to be joining Lloyds at a time where the ambitions for investments are being raised under Chira and the team.

“Providing services and support for 26 million customers and the opportunity to help Britain prosper as we develop the investment offering is immense and one I am really looking forward to.”

Charlie Musson has been appointed acting managing director of AJ Bell’s direct-to-consumer business, with immediate effect, subject to regulatory approval.

He has served at AJ Bell for eight years and was appointed chief communications officer in October 2023, prior to which he held a role as brand and PR director.

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Ryan Hughes will lead AJ Bell’s investment business on an interim basis in his new role as investments director, with immediate effect.

Hughes has been at the firm for seven years and became investments director in October 2023. Prior to this, he served as head of investment partnerships.

AJ Bell noted there will be no change in strategy or focus for the D2C or investment businesses.

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Musson said: “The need for people to invest for their futures has never been more important, whether that is with the help of a financial adviser or directly.

“It is therefore a really exciting time to be taking over as MD of our direct-to-consumer business, alongside Billy and the advised team.”

Hughes added: “I am delighted to have been asked to lead the investments business and I look forward to continuing the fantastic momentum that we have.

“The team is fully focused on ensuring the portfolios are well positioned for the changing economic environment and continuing the excellent long term track record that we have delivered for our customers.”

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