2023 Toyota Prius Wins Another Prestigious Award

The Prius will cost you about $27,000 for an entry-level model in the US. Meanwhile, the starting price for the plug-in hybrid version, dubbed Prius Prime, is $32,675. This version delivers 44 miles of all-electric driving range and a combined 220 horsepower.

Other finalists nominated for the 2023 Japan Car of the Year included the BMW X1, which won the Import Car of the Year award, while the Mitsubishi Delica Mini bagged the Design Car of the Year accolade. The Nissan Serena was also recognized with the Technology Car of the Year for its new e-Power system and Pro Pilot 2.0 driver assist system. Also part of the top 10 finalists were the Toyota Alphard, Subaru Crosstrek, Abarth 500e, Maserati Grecale, and Volkswagen ID.4.