POP Tarts inventor William Post has died at the age of 96.
The delicious toaster treats hit shelves in 1964 and have delighted millions of Americans since.
GettyPop Tarts inventor William Post has died[/caption]
Post has long been credited with coming up with the iconic snack.
But in interviews, he would often say it was a team effort.
The snack king was working as a manager for Hekman Biscuit Company – later named Keebler Company – when Kellogg’s asked the firm to create a toastable breakfast food.
Post previously told how it took months to work out how to create the perfect Pop Tart – which were at first called fruit scones.
Speaking in 2021, Post told WWMT: “There were so many naysayers.
“Some of my good friends would say, ‘I don’t know Bill’.
“They would tell us it’s not such a good idea.”
But Post proved his doubters wrong, and orders were quickly selling out.
Now 60 years on, Pop Tarts are sold in almost every US supermarket and come in a range of flavours.
They maintain annual sales of around $1billion in the US alone, according to CNBC.
In 2021, Post said his favourite flavour was strawberry – one of the four original flavours alongside cinnamon sugar, blueberry and apple currant.
He said: “We have a seniors group at church and you have to bring your lunch every once in a while.
” I always bring my Pop-Tarts and of course they all think, ‘Poor guy, that’s all he can eat’.
“But I just like to have them as a snack.”