ADE Adds SoundCloud, Bandcamp, Tresor Berlin Reps to 2024 Program

With just a month and a half before the 2024 edition of ADE, organizers have announced a new slew of names for the 2024 program.

Joining the lineup for the annual dance music industry conference in Amsterdam are SoundCloud CEO Eliah Seton, who will take part in a conversation with Dutch producer Mau P to talk about the producer’s success and the role SoundCloud has played in supporting him and other artists.

Representatives from Bandcamp are joining the program for a session that will focus on the company’s artist payment model, maximizing revenue in a challenging landscape and why fan engagement and diversified income streams are important for the success of artists.

Also new to the program is a conversation with German producer Ellen Allien and Dimitri Hegemann, the founder of the nightclub and record label Tresor Berlin, who will talk about the UNESCO cultural heritage designation of the Berlin techno scene. Talks from artists including Don Diablo and Laidback Luke, Smallgod, Jaguar, Miss Nine and OVO Sound’s Naomi Sharon and her manager Jasper ‘Djosa’ Cremers will also be featured at the event. Representatives from Warner Music, Hospital Records, Glastonbury, ID&T, Primary Talent, SiriusXM and more have all also been newly added to the program.

This group joins already announced participants including Empire president Tina Davis, Spotify’s head of music for Sub-Saharan Africa Phiona Okumu, Grimes’ manager Daouda Leonard, Believe’s global head of music Romain Vivien and TuneCore CEO Andreea Gleeson. Previously announced speakers include Timbaland, Martin Garrix, Laurent Garnier, music executive Grace Ladoja and representatives from fabric London, Armada Music, WME and UTA.

Additional programming includes Australia House, an initiative from Sounds Australia, an organization that helps Australian artists develop their careers abroad. For the duration of ADE, Australia House will take over the city’s Box Sociaal cafe to host execs from around the world for morning coffee, lunch and dinner and to present events by Australian artists on Oct. 16-17.

ADE 2024 will take place at locations throughout Amsterdam and again be divided into Lab and Pro programming, with Lab content tailored for people trying to get into or just starting out in the industry and Pro programming designed for established managers, label execs, artists, streamers, marketers, promoters and more.

The conference also offers consumer-facing events, with last year’s musical offerings happening in more than 200 venues around the city.