Carlos Vives to Be Celebrated as Person of the Year 2024 by Latin Recording Academy

The Latin music community will shine its brightest light on Carlos Vives, who has been honored as the 2024 Person of the Year by the Latin Recording Academy. During the prestigious gala on Wednesday (Nov. 13) at the Miami Beach Convention Center, the beloved Colombian superstar’s immense contributions to the music industry and his tireless humanitarian efforts, such as Tras La Perla, the Rio Grande Music School and others will be recognized.

“It’s still surprising to me,” Vives told Billboard Español in May. “It’s like a message that the Academy gives at the end because 32 years ago, I chose a path [that was unconventional]. To be successful, to be commercial, there was one way. This other path that’s cultural or has to do with your identity, that doesn’t work, [they would say].”

Winner of 18 Latin Grammys and two Grammys, Carlos Vives is a pioneer of vallenato-pop fusion that has captivated audiences around the world. Over more than three decades, the Santa Marta singer-songwriter has produced hits such as “Fruta Fresca,” “Como Tú” and “Volví a Nacer,” among many others. These timeless songs not only reached No. 1 on the Hot Latin Songs chart, but have also played a crucial role in elevating Colombian popular culture to the world stage.

“Carlos Vives is one of the most prolific and beloved artists of our time, whose commitment to Latin music and support for the new generations truly personifies the values of our Academy,” said Manuel Abud, CEO of The Latin Recording Academy, in a previous press release. “We honor him as our Person of the Year for his vast contributions to our musical heritage and for his many philanthropic initiatives.”

His 2023 album, Escalona: Nunca Se Había Grabado Así, earned Vives his 18th Latin Grammy when it was crowned best cumbia/vallenato album.

On Wednesday, the eve of the 25th annual Latin Grammy Awards, heartfelt odes are expected from fellow musicians who will pay tribute to Vives’ impact on Latin music by performing versions of his songs. The event will also highlight his work beyond music, including his dedication to social causes and cultural preservation.

Stay tuned as we bring you updates — including performances, speeches and exclusive insights — directly from tonight’s ceremony.