If talking about a perfect role model for aspiring content creators, Alix Earle’s name comes first. This American social media sensation has got significant attention because of her authentic video creation. As she built her career through TikTok in such a short period, her successful journey is very inspiring.
Now, with more than 7 million followers, TikTok’s famous ‘It Girl” has a loyal fan base, which made her a trusted name for brand sales. Her immense popularity sparked curiosity among her fans. They are eager to know about the net worth of Alix Earle along with her professional and personal life.
Early Life
The Internet sensation Alix Earle is a young talent who was born on Dec 16, 2000. Her early life was not as smooth as you may think. This New Jersey-born girl first faced a setback when her father, Thomas “TJ” Earle, left her mother, Alisa Earle, in 2008. He is an owner of a Construction Company. Even though she was a kid from a wealthy family, it was not easy for her to tackle the situation.
But her mother made sure that she never felt the absence of her father. Alisa was there through thick and thin for her child and helped Alix to become popular. However, amidst all this, her education did not stop.
She continued her studies at Red Bank Catholic High School. Then, Alix completed her marketing graduation from Miami Herbert Business School and later went to the University of Miami. She started her journey on TikTok during her freshman year and did not look back.
AttributeDetailsFull NameAlix Ashley EarleBirthplaceNew Jersey, USAHeight5 ft 5 inchesWeight56 kgZodiac SignSagittariusBrother THomas James Earle IISistersAshtin Earle, Penelope Earle, and Izabel Earle
What Is the Net Worth of Alix Earle?
As per Forbes’ report, Alix Earle’s net worth in 2025 is $8 million. Her main income comes from all the brand deals she gets through her YouTube channel and other social media platforms.
However, Alix Earle’s income and salary right now are $40,000 to $70,000 per each brand post. So, from all her sources, she gets an approximate yearly salary of $1 million. Let’s see her net growth here.
YearNet Worth2021$5.0 million2022$5.5 million2023$6.0 million2024$7.5 million2025$8.0 million
Factors Contributing to Alix Earle Net Worth
The social media influencer and entrepreneur Alix Earle has worked hard and diversified her sources of income. This helps increase her net worth. Key factors contributing to her financial success include:
Social Media
Bright content is always popular, and Earle has millions of subscribers on all her profiles. It helps collaborate with brands for high fees.
Venture
Alix Earle started her podcast channel, “Hot Mess with Alix Earle, under Alix Cooper’s Unwell Network. In her podcast, she narrates stories and shares a glimpse of her life. The revenue of her channel helped increase her net worth.
Modeling
Alix’s name is not up on the internet just because of her TikTok popularity. She is a very famous model who would be posing for the Sports Illustrated Swimsuit. In addition, she is the muse for FRAME’s campaign in 2024 where she was the highlight. So, technically, her income comes from her modeling projects as well.
Brand Promotions
Earle has achieved endorsements with leading brands in the market, pushing for her income through endorsements and promotions. She till now has worked with Rare Beauty, Tarte, Too Faced, and other beauty and fashion brands.
Car Collection and House
As a result of her success, Earle amassed wealth, assets, properties, and cars. She owns luxurious and coolest cars, like a Mercedes Benz, a Pink Bronco, a Mini Cooper, and others. Talking about properties and assets, she has a luxurious two-bedroom apartment in Los Angeles. All these have boosted Alix Earle’s wealth.
Alix Earle’s Rise to Fame- Career
Earle began making videos on TikTok after her high school graduation. Her lip-syncing videos went viral as she continued to work in her family’s retail stores. From the time she created her own IG account back in March 2012, she has already garnered a follower base of more than 3.5 million.
She popularly creates ‘get ready with me’ videos, party content, and vlogs on important issues such as mental health, experiencing acne, and life on social media.
Besides being an expert in the fashion industry, Alix became a young businesswoman.
This 25-year-old inspiring individual also provides an annual scholarship for students of Herbert Business School in Miami.
July 2024 also saw her first appearance in the magazine specific to swimsuits, the Sports Illustrated Swimsuit Issue.
Personal Life
Alix Earle at first had a short relationship with Tyler Wade, a baseball player. They ended the relationship in December 2022. As for now, Alix is in a relationship with Braxton Berrios. They were seen together several times in May 2023. Then, in October 2023, Alix publicly acknowledged their relationship, calling him her “boyfriend” in a TikTok video.
Some Lesser-known Facts about Alix Earle
Alix Earle loves animals and is gentle with them. She does everything possible just to make them gain attention and affection just like humans.
She likes traveling to different countries. Her traveling passion brought her to many fascinating places.
Alix likes to wear high heels to make her look more elevated.
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