Weverse Users Up 19% in 2024 as Ariana Grande and Dua Lipa Joined the Superfan Platform

Artists such as Ariana Grande, Dua Lipa, Megan Thee Stallion and Conan Gray helped Weverse, HYBE’s social media/fandom platform, grow its users by 16% in both the U.S. and Canada in 2024, the company announced Wednesday (Jan. 22). Weverse users also saw strong growth elsewhere, rising 21% in Brazil, 14% in Mexico, 22% in Japan and 54% in Taiwan. Originally a platform for K-pop groups, the platform has grown along with HYBE’s global expansion and posted 19% user growth across all territories.

Those statistics and more come from the new 2024 Weverse Fandom Trend Report, a recap of the platform’s tremendous growth and a testament to fans’ interest in their favorite artists. Joon Choi, president of Weverse Company, called 2024 “a transformative year” that expanded the platform’s artist communities, fan engagement and commerce activities. “Weverse remains committed to innovating its services to meet the evolving needs of artists and fans, solidifying its position as the center of global fandom culture,” he said in a statement.

As much of the music industry begins to focus on better serving superfans, Weverse has already established itself as a money-making destination for fans of a select group of artists. The platform launched in 2019 and last year introduced a subscription tier that provides ad-free viewing, video downloads for offline access, high-quality streaming and language translation. “Digital membership, we believe, is the very first cornerstone of the future evolution [of Weverse],” Choi told Billboard in December.

Like a typical social network, Weverse allows artists to publish messages and content and gives fans an opportunity to leave comments. In 2024, Weverse Artists on the Weverse platform shared approximately 206,000 posts and fans generated 370 million posts. SEVENTEEN had the highest number of posts while ENHYPEN had the most comments. The platform also allows fans to send direct messages to artists — a perk for subscribers. Last year, artists sent 698,000 direct messages to fans and fans sent 96.36 million messages to artists. More than half (55%) of artists on Weverse send direct messages to fans at least every two days. Fans also sent 4.88 million personally decorated digital letters. Jung Kook received the most fan letters while LEEHAN of BOYNEXTDOOR responded to the most fan letters.

Weverse also hosted 5,787 live broadcasts on Weverse Live, the platform’s live streaming feature, totaling 4,779 hours of content in 2024 (artists don’t only live stream concert performances on Weverse Live and in fact usually opt for casual interactions and Q&A sessions with fans). Weverse Live videos were viewed 426 million times by 11.25 million unique Weverse users in 2024, while the top live stream of the year was “Missed You a Lot” by Jung Kook, which amassed 23 million real-time views.

E-commerce separates Weverse from a typical social network. Through Weverse Shop, Weverse sold 20.6 million pieces, a 13% increase from 2023. Physical merchandise such as albums and collectibles improved 10%, while Weverse Shop also sold 3.4 million pieces of digital merchandise, including artist memberships and online content, a 24% increase. Other than Weverse’s home market of South Korea, the United States and Japan were the top markets for merchandise. The top-selling digital items were artist memberships: BTS ARMY memberships were most popular in Oceania, Latin America and Europe while SEVENTEEN’s CARAT memberships were most popular in North America.