TikTok’s algorithm is clever. It watches what videos you like, share, comment on, and how long you watch them. Using this, it fills your For You Page (FYP) with videos you’ll likely enjoy. Even if you’re new and have no followers, your video can go viral if it grabs attention quickly. In this article, you’ll find details on the top-most popular TikTok accounts and the highest-earning top TikTok influencers.
Top TikTok Influencers of 2025
Here are 12 creators who are setting the TikTok world on fire. Learn what makes them special and where else to find them online:
1. Khaby Lame
Followers: 161.7M
Likes: 2.5 billion
Focus: Silent comedy reaction videos mostly on ‘simple’ life hacks.
Khaby speaks no words but says a lot with expressions. He mocks complicated tricks in a friendly, funny way. This calm yet funny style keeps millions watching worldwide.
2. MrBeast
Followers: 119.2M
Likes: 1.2 billion
Active: YouTube (main), Instagram
Focus: Epic challenges, giveaways, and charity.
Known for generosity, MrBeast’s big-scale videos mix fun with kindness. Though sometimes debated for big stunts, he remains a top entertainer and philanthropist (people who help the poor). He also runs a MrBeast chocolate brand, Feastables, that adds to his rising revenue.
3. Bella Poarch
Followers: 93.5M
Likes: 2.4 billion
Active: Instagram, YouTube
Focus: Lip-syncs, music, and creative edits.
Bella went viral with a simple lip-sync video. She is an American social media influencer and singer. She became popular around 2020 on TikTok. She’s grown into music and art, but has been navigating some past controversies and is working hard to keep a positive image.
4. Addison Rae
Followers: 88.4M
Likes: 5.2 billion
Active: Instagram, YouTube
Focus: Dance, beauty, and lifestyle.
Addison is the 5th most followed influencer on TikTok. Her dance videos are famous worldwide. She’s also an actress and singer and handles public attention while keeping it real with her fans.
5. Kimberly Loaiza
Followers: 83.6M
Likes: 4.2 billion
Active: Instagram, YouTube
Focus: Spanish music, comedy, and beauty.
A star across Latin America, Kimberly’s mix of music and humor adds warmth to her TikTok channel. Her family moments and upbeat personality earn her loyal followers.
6. Zach King
Followers: 82M
Likes: 1.2 billion
Active: YouTube, Instagram
Focus: Magical editing and illusions.
Zach’s videos wow with clever effects and storytelling. Known for top-quality content, he stays clear of drama and keeps fans amazed with his mind-boggling magic tricks.
7. Charli D’Amelio
Followers: 79.9M
Likes: 11.9 billion
Active: Instagram, YouTube
Focus: Dance and viral challenges.
Charli rose fast but matured quickly in the spotlight. Her friendly vibe and lifestyle content help her stay relevant in a crowded space.
8. Domelipa
Followers: 76.8M
Likes: 5.1 billion
Active: Instagram
Focus: Comedy, vlogs, and Latin trends.
Domelipa’s honest humor connects deeply with young Latin audiences. She’s fun but keeps most private moments to herself.
9. Cznburak
Followers: 74.6M
Likes: 1.5 billion
Active: Regional platforms
Focus: Short Turkish comedy and food videos.
CZN Burak is a Turkish chef owning around 15 restaurants in different parts of the world, some of which are in Dubai, Tashkent, and Amman.
Cznburak captures Turkish culture with quick, relatable jokes and his ‘signature smile’. His funny sketches and food videos make him a regional star with a growing global fanbase.
10. Dixie D’Amelio
Followers: 54.8M
Likes: 3.3 billion
Active: Instagram
Focus: Music and lifestyle.
Moving from TikTok dances to music, Dixie shares her journey openly. She occasionally faces criticism but stays active, connected, and motivated.
11. Loren Gray
Followers: 53.2M
Likes: 3.1 billion
Active: Instagram, YouTube
Focus: Dance, lip-sync, singing.
Loren shifted from viral dances to a singing career. Her mix of personal and music content keeps her fans engaged.
12. Brent Rivera
Followers: 50.4M
Likes: 1.7 billion
Active: YouTube, Instagram
Focus: Pranks, comedy skits, challenges.
Brent’s energetic pranks and fun vibe resonate with many from various age groups. He’s grown by connecting across platforms despite some minor controversies.
Highest Paid TikTok Influencers in 2025
CreatorEstimated Annual IncomeMrBeast$1 BillionKhaby Lame$26 millionAddison Rae$25 millionBella Poarch$16 millionCharli D’Amelio$45 millionKimberly Loaiza$15 millionZach King$13 millionDomelipa$31 millionDixie D’Amelio$15 millionLoren Gray$5 millionBrent Rivera$12 millionCznburak 🇹🇷$12 million
5 Easy Ways to Grow on TikTok
Make the start of your video with something engaging, so that people stop scrolling.
Use trending hashtags, songs, and effects to join the trend.
Post videos frequently and especially at the peak engagement hours.
Reply to the comments and build a fan base.
Try on tools that let people join in on your live videos and engage with your audience.
How to Work with TikTok’s Algorithm?
Use trendy sounds and hashtags so that your video will appear on the feed.
Make a video that people want to share with friends and family.
Join trendy challenges or start your own to get noticed.
Keep your video engaging and informative, and personalized towards the people you want as viewers.
Post regularly, maintain consistency.
Handy TikTok Tools to Boost Your Content
Live streams to chat with followers in real-time.
Question and Answer stickers to interact with your fans.
Use tools for editing, filters, and transition videos.
Use analytics to see which videos get more engagement and further use it to improve your content.
User-generated content to build trust and community.
TikTok is a platform where anyone can make their account. Some use it for entertainment, while others want to make it a place for earning. Those who want to earn from it should follow the tips above. Before starting, know your strength and what interests you, then see what others are doing and how they are growing their followers, and use your unique content and follow the TikTok algorithm to be noticed.
You can take inspiration from the highest-paid TikTok influencers, TikTok influencers with the most followers, and learn how to become a successful influencer yourself in 2025, and get your name out among the top influential people on the internet.
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