AT school Adam Lyons was bullied so much he was voted least-likely to get a girlfriend.
It’s what inspired him to dedicate his life to learning how to woo women – becoming so successful he’s now able to charge single men hundreds of thousands for his tips and tricks.
Adam Lyons, pictured with his partner Bella, says he was bullied at school for never getting a girlfriend
Brit Adam became a key player in the ‘pick up’ movement of the mid-00s
The 44-year-old rejects comparisons to misogynist Andrew Tate and insists he’s not the male Bonnie Blue
But Adam, 44, who claims he’s had sex with more than 1,000 women, rejects comparisons to misogynist Andrew Tate and insists he’s not the male Bonnie Blue.
Instead, he says, he’s helping men understand the importance of consent and the secrets of attraction – and making a fortune in the process.
The Brit – now based in Texas where he’s in a polyamorous throuple with two women – claims he’s made up to £12million in his 20 years coaching other men.
His clients have purportedly included Saudis linked to its royal family, who stump up the eye-watering sum of £360,000 for round-the-clock advice.
During his childhood, Adam says the bullying was “intense”, with kids scrawling on chalkboards in the classrooms that he was “most-likely to be a loser” and “never get a girlfriend”.
At the time, he says, he assumed it was true – but it was to spur him on when he reached rock bottom.
He told The Sun: “Until I was 25, I’d really suffered from bad relationship after bad relationship, dating people that I really shouldn’t have been.
“Then, after a particularly devastating separation where the woman stole all my belongings with her new boyfriend, I was sitting there on the floor, where she’d left all my books lying.
“One of them was a dating book that a buddy had gifted me, and I decided rather than giving in to depression, I would read the book and see if it worked.”
The book was The Game by Neil Strauss – a step-by-step guide to becoming a pick up artist, with tips on how to exude confidence, and approach a woman you like within three seconds.
Adam decided to apply the techniques to his own life – and saw almost instant results.
“Within 24 hours, it was working. Fast-forward a few months later, it was really working.”
Now, Adam describes his role as helping successful men who were “promised” that they would meet the right woman if they did “all the things you’re supposed to do”.
These men, he says, follow the “rules” and make the money – but still can’t meet the right woman.
What guys don’t understand is it isn’t about looks. Looks are a factor, but it’s a very small factor
Adam Lyons
He says: “There is no real way for most guys to get advice that actually works.
“Look at the data, look at Tinder – they’ll all show you that the majority of men get zero matches.
“There is this minority that does really, really well. And what guys don’t understand is that it isn’t about looks. Looks are a factor, but it’s a very small factor.”
InstagramAdam is now in a polyamorous, throuple relationship[/caption]
SuppliedHe says most men don’t realise the secret to attracting women[/caption]
SuppliedAdam rejects the title of pick up artist, preferring to be called a dating coach[/caption]
‘Men are making a lot of big mistakes’
Adam claims most men are “shooting themselves in the foot” when it comes to dating.
He added: “They’re not listening and they don’t understand how to actually form a conversation. They’re focused on their own desires versus getting to know somebody, and they’re just making a lot of big mistakes.
“The average guy is making somewhere between 1 to 11 mistakes, and the goal is to get them to not make those mistakes and to understand that attraction is mostly chemical-based.
“What we really mean is the chemical oxytocin, which is the bonding chemical. How does the bonding chemical get triggered?
“It gets triggered through good conversation and laughter, and then at later stages it develops through intimacy.
“So if I say to the average guy, ‘What is a good conversation? ‘ most men can’t answer that question.
“If you can’t answer that question, how are you going to have a good conversation with a woman?”
The number one mistake that most men make in conversation is they focus on the conversation they want to have versus the one that the woman wants to have
Adam Lyons
And Adam revealed that the top mistake men make is changing the conversation when a woman doesn’t want to.
He said: “They focus on the conversation they want to have versus the one that the woman wants to have.
“So if a guy said to a woman, ‘What’s your favourite food?’ and she said, ‘My favourite food’s sushi’, the guy would typically respond with, ‘Mine is steak’, but you just ignored the entire sushi conversation.
“You don’t respond to sushi, have a discussion about sushi, talk about the best sushi you’ve ever had or where you’ve been to have sushi.
“You are telling the woman that you have no interest in anything she has to say. She hears this and she says, ‘Well, this guy clearly doesn’t have the same interests in me’ and moves on.”
InstagramAdam claims his methods centre on consent and bettering men[/caption]
The Brit says men should focus on making friends with women
Adam says he only considered himself a pick up artist for two years after bursting onto the scene.
He penned a book, Diary of a Pick Up Artist, detailing his journey from “average frustrated chump” to prolific womaniser, but now rejects the title – preferring to brand himself as a dating coach.
Of course, since the advent of the pick up artist movement, which also promoted controversial techniques such as ‘negging’ – AKA criticising women in a bid to emotionally manipulate them – the world has undergone seismic changes.
The #MeToo movement radically challenged male behaviour and fundamentally altered the boundaries of acceptable behaviour.
At the same time, dating apps revolutionised sex in a way perhaps not seen since the launch of the contraceptive pill in the 1960s.
Andrew Tate is among a handful of toxic influencers pushing back against those shifts by spewing misogyny online.
Meanwhile, earlier this year, Bonnie Blue, 26, sparked moral outrage across the globe after claiming to have had sex with 1,057 men in 24 hours.
I definitely have not slept with countless women in a single day. I am not doing anything for a publicity stunt
Adam Lyons
The British porn star has been accused of being a female Tate after promoting “barely legal” content.
Adam rejects comparisons to both, and instead claims his methods centre on consent and bettering men.
He said: “Tate, when he was a kickboxer, was inside the community to some degree but that’s not to say that he was teaching; he was just a name that we knew.
“It’s not surprising that he and a few others, as the years have gone by, have taken some of that community following and shaped it to themselves.
“Why did Bonnie Blue sleep with 1,000 guys? Probably to get notoriety and to improve her revenue as a porn star.
“It’s a publicity stunt. I definitely have not slept with countless women in a single day. I am absolutely not doing anything for a publicity stunt.”
Adam pictured with his partner Bella, who he has been dating for four years
SuppliedAdam penned a book detailing his journey from ‘average frustrated chump’ to prolific womaniser[/caption]
He added: “We’ve been teaching consent since 2007.
“We think it’s a very important part of the attraction process. You don’t just want consent. We say that a woman has to be so deeply into you that she’s ripping your clothes off and dragging you into the bedroom.
“If the woman isn’t that into you, you haven’t done the job right.
“We haven’t needed to tailor it because for 300,000 years, men and women are attracted to each other the same way.
“The societal changes that have happened over the last few years pale in comparison to the chemical oxytocin.
“We don’t teach manipulation or how to adapt to what’s going on in the media because it’s irrelevant.
“It doesn’t change who men and women are and that is the big goal, to help them understand what triggers attraction.
“Our methods work as well today as it did in 2007, although we now use more inclusive language since 2011, because language evolves. There are things not acceptable to say anymore.
“I was in the pick up artist industry, but I was the anti-pick up artist. My very first speech that I gave in 2007 was literally, ‘You guys are all weird.’
“I go to a nightclub and I bring women with me because I focus on making friends with women and not picking them up.
“And I was like, ‘If you can’t hang out with a group of women without trying to sleep with them, then you can’t roll with me, and you have no idea how this stuff works.
“So I was always the outlier, the anti-pick up artist.”
Choosing an open relationship
Lyons says he still uses his methods as he’s in an open relationship with his two girlfriends.
He has been with Bella, 24, for four years, and the second woman for six months.
He added: “I’m still technically hooking up [with other people].
“I specifically date women who have a desire to date other women, and then I’m more like the third wheel. It makes life easier.
“I tend to have more in common from a personality perspective with lesbian and bisexual women.”
The Sun has put Lyons’ claim to Tinder.
InstagramAdam describes himself as ‘the anti-pick up artist’[/caption]