Lancia Releases New Docuseries Highlighting Its Illustrious Past

“Lancia is a Progressive Classic brand. Progressive because we always look to the future with great ambition, but at the same time, it is Classic because we are deeply connected with our glorious history, spanning over a century,” said Napolitano.

“In Lancia, innovation and design come together to create the future and to give life to a new way of conceiving and experiencing the car, a welcoming way like in a beautiful Italian home!”

The Lancia. La storia di una rinascita is a three-part docuseries that leads up to November 27th, the birthday of the Lancia brand. The brand may be gearing up for a comeback, but we are still waiting for a possible US return through parent company Stellantis.