WATCH: Porsche Relives 2023 Successes With Epic Video Montage

Porsche’s recap of the year approaches it from the perspective of using AI – something that became prevalent over the last 12 months – giving the machine learning system prompts including “Porsche in 2023,” “/rewind 75 years of Porsche,” and “/imagine the Porsche of the future” – the latter playing on generative AI and showcasing the Mission X.

Other prompts are used to inspire us and show us the culture surrounding Porsche ownership, the adventures Porsche has inspired, and the places you can go in your Porsche.

The video signs off with a thank you from the sports car brand.

The AI twist is topical and makes for good viewing, but the content itself is great and serves to highlight Porsche’s success at a time when the automotive industry seems unsure of its own identity.