Brian Steinberg / Variety:
GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers — One of the nation’s biggest investors of ad dollars wants to push big large streamers to work together when it comes to commercials.
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The post GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers (Brian Steinberg/Variety) appeared first on WorldNewsEra.