Beyoncé’s latest Instagram post is certainly giving her fans something to talk about—though they’re not having the conversation the icon necessarily intended.
On October 25, the 42-year-old singer dropped a black-and-white unboxing video to launch her new scent, Cé Noir. “I’m super excited,” Beyoncé says in the clip while showing off the luxe silver chrome bottle, which can be preordered for $160 on parfum.beyonce.com. “It’s finally here after years of work. I wanted something to be monolithic, and I wanted something to have a little bit of intimacy.”
She goes on to test the “first spray,” resulting in some adorable “ooh”s. She continued, “I actually spray this during the show a few times. Gotta keep it fresh. And that is Cé Noir, say no more.”
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Actually, please say more (if you don’t mind)! As many fans in the comments pointed out, it’s rare for the powerhouse vocalist to speak words on her social media platforms. While she narrated the trailer for her Renaissance tour concert film in early October, her last candid video post featuring her speaking voice seems to be a brief, captionless birthday shout-out to her sister Solange, which she shared back in June. The majority of her posts contain stunning still photos and soundless concert clips with no further commentary.
“I forgot you can actually talk ,” one fan joked in the comments, receiving more than 15,000 likes, while another wrote, “Haven’t heard your voice in so long omgggg I’m shaking.” And my favorite comment: “Beyoncé in her influencer era .”
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