Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address. See this in the below chart and learn more here.
Overall, more than 70% of consumers would share at least one piece of personal information for $20 off, with baby boomers less likely than younger generations to divulge their details. Free shipping was an even more effective incentive for both name and email address than coupons and discount codes. Consumers are more likely to share data with companies they believe will keep it safe, meaning digital retailers could benefit from cultivating a reputation for trustworthiness.
Would you give away personal information for $20?
Aside from the obvious security issues, one of the chief reasons many do not want to give out personal information is that inevitably your information gets sold, and you will appear on every marketer’s list to contact. This can get quite annoying. It is getting to the point where many won’t answer the phone unless one knows who is calling. Often our desired emails get mixed in with spam emails and are unintentionally ignored.
Here maybe a couple of tips you can use and may find useful.
- Have a two (maybe even a three-tier) tier system where you have a different email for each tier grouping. The first-tier email would be for only serious contacts. The second tier email would be for marketers and websites that you sign up for but are not of great concern to you.
- If you need to give a phone number for some purpose, consider getting a “burner phone.” More and more websites insist on a phone number for identification and security reasons. Do be aware that these “burner phones” may need to be recharged from time to time to keep them active.
Please give us any of your thoughts and tips in the comment section below on how to circumvent consumer marketers and yet preserve a presence to obtain desired information.
See more Chart of the Day posts.
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