Fri. Feb 23rd, 2024

“Most certainly, when we think about what we may or may not do, we think about pricing, but also concentrating on the capability, and when we’re ready to talk about it, I think we’ll meet both parts of the story,” he added. “What do they say? Build it, and the consumers will come? We’re getting closer, so just be patient.”

In the United States, Hyundai sells the Santa Cruz, a compact pickup that competes with the Ford Maverick. It’s practical for its size, but the unibody means it isn’t a true workhorse. If Hyundai wants to do well in markets like Australia, America, Thailand, and South Africa, the upcoming truck will have to adopt a tough and rugged unibody configuration.

Kia, owned and operated by Hyundai Motor Company, is already working on a new truck, reportedly called the Tasman. We expect the Hyundai to borrow heavily from its Kia-badged sibling to keep costs down. Expect a teaser for Kia’s new truck to be revealed soon.

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