Kim Kardashian’s Built-in Nipple Bra Is Not a Joke—But Her Ad Is Hilarious

Kim Kardashian basically said, “I am a woman in STEM! Bunsen burner *tongue click* on.”

In a humorous new video promoting Skims’ new Ultimate Nipple Bra—yes, you read that right—the glasses-clad Kardashian actually admitted she’s not a scientist while promoting a product that will give you that hard-nipple look without having to crank the AC. “Earth’s temperatures are getting hotter. The sea levels are rising. The ice sheets are shrinking. And I’m not a scientist, but I do believe everyone can use their skill set to do their part,” the 42-year-old said in the video. “That’s why I’m introducing a brand new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold.” Inventive!

She continued, “Some days are hard, but these nipples are harder. Unlike the icebergs, these aren’t going anywhere.”

The nipple bra will officially be available on the Skims website on October 31—and while this may not seem like a product that will make the world a better place, 10% of sales from the Ultimate Nipple Bra will be donated to 1% for the Planet, “a global network with thousands of businesses and environmental organizations working together to support people and the planet.”

Obviously, Kim Kardashian nailed the delivery of this sketch written by comedian Michelle Wolf, but the product itself is not a joke. The braless look has gone from a fashion faux pas to an integral part of the effortless-girl aesthetic in recent years thanks, at least in part, to Kardashian’s own sister, Kendall Jenner, who has been freeing the nipple for quite some time. However, while you may think the easiest way to mimic the look would be to actually go braless, some women with larger chests can’t do so comfortably. Problem solved!