20 Best Products to Sell Online in 2023

If you’re looking for interesting, profitable, and trending products to sell online, look no further! In this article, we’ll be sharing 20 of the best products to sell in 2023.

Whether you’re interested in starting an eCommerce store or just want to know what’s hot right now, you’re sure to find something useful here. So without further ado, let’s get started!

The Retail E-commerce Market in 2023

Technology has made online shopping so easy and during COVID-19 online sales exploded. There are currently somewhere between 12 and 24 million e-commerce stores around the world with 58.4% of users buying online weekly.

According to Statista, the e-commerce industry is expected to grow to approximately $8.1 trillion in e-commerce sales by 2026, which is up from $5.7 trillion in 2022.

Insider Intelligence is predicting that global retail e-commerce sales will reach about $6.169 trillion, which would make up approximately 22.3% of total retail sales.

Our Methodology for Choosing the Best Products to Sell Online

Choosing the best products to sell online is a dynamic process, largely influenced by market trends, consumer behavior, and economic factors.

When we evaluate products for online sales potential, we consider several key factors to ensure that what we recommend to our entrepreneurial readers will not only pique interest but also sell successfully. Here’s a breakdown of our criteria:

Market Demand (5/5)

A product’s success starts with consumer interest. We pinpoint products riding the crest of market trends and those that have enduring appeal. This is gauged through current search engine analytics, social media trends, and existing marketplace data.

Profit Margin (5/5)

It’s not just about sales; it’s about what you keep. We prioritize products with an attractive profit margin, taking into account the cost of goods, transaction fees, and shipping. Healthy margins allow for more marketing spend and business growth.

Competition and Market Saturation (4/5)

We look at the competitive landscape, favoring products with enough room to enter the market without being overshadowed by giants. A balance is struck between too much competition, which can stifle visibility, and too little, which may indicate a lack of demand.

Shipping Logistics (5/5)

Efficient shipping is a cornerstone of online selling. Products that are lightweight, compact, and durable are ideal, as they keep shipping costs low and reduce the risk of damage in transit, ensuring customer satisfaction and lower return rates.

Supplier Reliability (4/5)

Having dependable suppliers is critical. We assess the track record of suppliers for consistency in product quality and reliability in stocking and shipping. This keeps fulfillment smooth and customer trust high.

Legal and Regulatory Restrictions (5/5)

We carefully consider the ease of selling products without getting entangled in red tape. Products with fewer legal hurdles and compliance issues mean fewer barriers to entry and less risk for the business.

Scalability (4/5)

We target products with the potential for scale. Scalability means the ability to grow sales with minimal incremental cost, ensuring that as demand increases, the business can capitalize on economies of scale.

Popular Products to Sell Online

Looking to find trending products online you can sell to your target audience? Check out this list of products that are doing well in various online stores.

1. Video Games

Video games are always popular, but they’ve seen a particular surge in popularity this year. With people spending more time at home, they’re looking for ways to stay entertained, and video games are a great option.

If you have a passion for gaming, this could be a great niche for you.

2. Video Game Accessories

In addition to games themselves, people are also buying a lot of video game accessories. This includes things like controllers, headsets, and other peripherals.

3. Smartphone Accessories

Smartphones are another popular category, and there’s a huge market for accessories. This includes things like cases, screen protectors, chargers, and more.

4. Pet Products

People love their pets, and they’re always looking for ways to spoil them. This includes things like food, toys, clothes, and more. If you’re a pet lover yourself, this could be a great niche for you to get involved in.

5. Fashion Accessories

Fashion is always changing, and people are always looking for new ways to express themselves. This includes things like jewelry, hats, belts, and more. If you have an eye for style, this could be a great niche for you to get involved in.

6. Fitness Products

With so many people looking to get in shape, there’s a huge market for fitness products. This includes things like workout gear, resistance bands, supplements, and more. If you’re passionate about fitness, this could be a great niche for you to get involved in.

7. Maternity Wear

As the population continues to grow, so does the market for maternity wear. This includes things like clothes, shoes, and more. If you’re looking for a niche that has a lot of potential, this is it.

8. Subscription Boxes

Subscription boxes are a popular way to get people to try new products. This can be used for various niches from food to makeup to clothes. If you have a good eye for what people want, this could be a great niche for you to get involved in.

9. Digital Products

Digital products are becoming more and more popular as people look for ways to save space. This includes things like e-books, online courses, and more. If you have expertise in a particular subject, this could be a great way to make some money.

10. Skincare Products

Skincare is a billion-dollar industry, and it’s only getting bigger. This includes things like face masks, serums, and more. If you’re passionate about skincare, this could be a great niche for you to get involved in.

More Great Products For an Online Business to Sell

If you’re looking to offer commoditized and niche products, then some of the ones below might be a good fit for you. You can use Google Trends data to verify the popularity of the product categories before deciding.

11. Shapewear

Shapewear is a popular niche product category of clothing that helps people to look their best. This includes things like body shapers, Spanx, and more.

12. LEGOs

LEGOs are a popular toy for both children and adults. This can be a great niche for those who are looking to target a specific audience.

13. Custom Jewelry

Custom jewelry is a popular way to express oneself. This can be a great niche for those who are creative and have an eye for detail. Etsy would be a great place to sell almost anything custom-made.

14. Power Tool Accessories

Power tools are a popular way to get things done around the house. This can be a great niche for anyone interested in power tools.

15. Baby Clothes

Baby clothes are always in demand as the population continues to grow. If you love babies, this could be a great niche for you.

16. Tumblers

Tumblers are a popular way to drink beverages, and they can be used for both hot and cold drinks. What’s great about Tumblers is that they can be customized with logos or personal messages, making them great gift items.

17. Model Train Sets

Model train sets are a popular hobby for both children and adults. This can be a great niche for those who are passionate about trains.

18. Smartwatches

Smartwatches are a popular way to stay connected. This can be a great niche for those who are interested in technology.

19. Beauty Products

Beauty products are always in demand as people strive to look their best. If you’re passionate about makeup and beauty, this could be a great niche for you.

20. Men’s Grooming Products

Men’s grooming products are a popular way for men to look their best. You can sell items like shaving cream, razors, and more.

Top Tips for Selling Products Online

Are you looking to open your own online store? Then you should consider the following five tips for selling products online to ensure you turn your potential customers into paying ones.

Shipping costs. Shipping is often one of the biggest deterrents to shopping online, so make sure you offer free or flat-rate shipping.
Delivery time. Be realistic about how long it will take to get the product to the customer. If you can’t ship quickly, make sure you let the customer know in advance.
Product descriptions. Write clear and concise product descriptions that tell the customer everything they need to know.
High-quality images. Use high-quality images that accurately represent the product. Low-quality images will turn customers away.
Customer service. Offer excellent customer service to build trust and keep customers coming back.

Tips for Selling Products Online
Description

Shipping Costs
Shipping costs are a crucial factor for online shoppers. Offering free or flat-rate shipping can reduce shopping cart abandonment and make your store more attractive.

Delivery Time
Being transparent about delivery time is essential. Realistically estimate how long it will take to deliver the product, and communicate this information to customers.

Product Descriptions
Well-crafted product descriptions are vital for informing customers about the product’s features and benefits. Clear and concise descriptions enhance the buying experience.

High-Quality Images
Visuals play a significant role in online shopping. Use high-quality images that accurately represent the product to attract customers and showcase your products effectively.

Customer Service
Exceptional customer service is essential for building trust and loyalty. Providing excellent support to customers can lead to repeat business and positive reviews.

What Is the Best Product to Sell Online in 2023?

When considering the best products to sell online in 2023, it’s crucial to focus on items that align with your target audience’s interests and preferences. The following categories have proven to be consistently popular and in demand, making them excellent choices for your e-commerce business:

Clothes and Fashion Accessories: Fashion is an ever-evolving industry, and people are always on the lookout for new styles and trends. Selling clothing, jewelry, hats, belts, and other fashion accessories can cater to shoppers’ desire for self-expression.
Electronics: In the digital age, electronics remain a top-selling category. From smartphones and tablets to smartwatches and gadgets, electronic devices continue to captivate consumers.
Home Goods: Home decor, kitchenware, and practical household items are sought after by homeowners and renters alike. Providing functional and aesthetically pleasing home goods can attract a wide range of customers.
Beauty Products: The beauty industry has seen substantial growth, with skincare, makeup, and beauty tools becoming staples in consumers’ lives. Offering a variety of beauty products can tap into this profitable market.
Health and Fitness Products: With an increasing focus on health and well-being, the demand for fitness gear, supplements, and wellness products is on the rise. Catering to health-conscious consumers can be a winning strategy.
Toys: While toys are always popular, their demand tends to spike during the holiday season. Selling a diverse range of toys can be a lucrative choice for your online store.

By selecting products from these thriving categories and staying attuned to consumer preferences, you can position your online business for success in 2023 and beyond. Remember to conduct market research and analyze trends to identify the best product opportunities that align with your business goals.

What Are the Most Profitable Products to Sell in an Online Store?

The most profitable products to sell in an online store are those that have high demand. This could be anything from clothing and accessories to electronics and home goods.

By choosing a popular product category, a trending product, a target market, and having a solid marketing strategy, you can ensure that your store will be successful in attracting customers and generating sales.

Frequently Asked Questions

What is the current state of the retail e-commerce market in 2023?

Technology has made online shopping incredibly easy, and during COVID-19, online sales experienced a significant surge. There are currently between 12 and 24 million e-commerce stores worldwide, with 58.4% of users making online purchases weekly. The e-commerce industry is projected to reach approximately $8.1 trillion in sales by 2026, up from $5.7 trillion in 2022. Insider Intelligence predicts that global retail e-commerce sales will reach about $6.169 trillion, comprising approximately 22.3% of total retail sales.

What are the popular products to sell online in 2023?

In 2023, some of the popular products to sell online include video games, video game accessories, smartphone accessories, pet products, fashion accessories, fitness products, maternity wear, subscription boxes, digital products (e-books, online courses), skincare products, shapewear, LEGOs, custom jewelry, power tool accessories, baby clothes, tumblers, model train sets, smartwatches, beauty products, and men’s grooming products.

How can I find the right products to sell online?

To find trending products that resonate with your target audience, consider using Google Trends data to verify the popularity of product categories before making a decision. Additionally, focus on products with high demand, choose a profitable niche, and have a solid marketing strategy in place.

What are the top tips for selling products online?

Here are five top tips for selling products online:

Offer free or flat-rate shipping to reduce shopping cart abandonment.
Set realistic delivery time expectations and communicate them clearly to customers.
Write clear and concise product descriptions to inform potential buyers effectively.
Use high-quality images that accurately represent the products to attract customers.
Provide excellent customer service to build trust and encourage repeat business.

What are the most profitable products to sell in an online store?

The most profitable products to sell in an online store are those with high demand. This includes popular product categories such as clothing, accessories, electronics, home goods, beauty products, and health and fitness products. Toys can also be a profitable niche, particularly during the holiday season. By selecting trending products and targeting the right market, you can ensure the success of your online store.

Final Word

The world of e-commerce is thriving in 2023, presenting lucrative opportunities for entrepreneurs and online retailers. With the retail e-commerce market projected to reach unprecedented heights, it’s an ideal time to explore the most trending and profitable products for online selling.

The product categories mentioned in this article reflect the current consumer preferences and market trends. From video games and electronic accessories to pet products, fashion accessories, and digital goods, there is a diverse range of options to cater to various target audiences.

The key to a successful online store lies not only in the products you choose but also in your approach to selling them. Here are some overarching takeaways to guide your e-commerce venture:

Stay Informed: Continuously monitor market trends and consumer behavior to adapt to evolving preferences.
Customer-Centric Approach: Prioritize customer satisfaction by offering transparent shipping, clear product descriptions, high-quality images, and exceptional customer service.
Niche Selection: Consider selecting a niche that aligns with your interests and expertise to enhance your ability to identify profitable products.
Marketing Strategy: Develop a robust marketing strategy to promote your products effectively, reach your target audience, and drive sales.
Data-Driven Decisions: Leverage tools like Google Trends and analytics to make informed decisions about product selection and marketing efforts.
Adaptability: Be ready to pivot and explore new product opportunities based on market dynamics and customer feedback.
Competitive Pricing: Price your products competitively while ensuring profitability and value for customers.

Remember that success in the world of e-commerce requires dedication, innovation, and a commitment to meeting customer needs. By embracing the insights provided in this article and remaining agile in your approach, you can position your online business for prosperity in 2023 and beyond.

As technology continues to shape the way consumers shop, harness the power of e-commerce and the potential of trending products to build a thriving online retail venture. Whether you’re starting a new e-commerce store or looking to diversify your product offerings, the possibilities are boundless in the dynamic world of online retail. Stay informed, stay customer-centric, and embark on your journey to e-commerce success.

Image: Envato Elements